Henry Altemus Company

 

Periodical Advertisements

 

Altemus Books September 1892
Dore's Masterpieces (Series 78)

 

This full page ad which appeared in the Publishers' Weekly in September 1892 shows how Henry Altemus was starting to move away from concentrating on Bibles and more towards books for reading. The Bibles which were previously given top billing in the ads is now at the bottom of this full page ad.

The Dore Masterpieces (Series # 78) are noted with a format 5 book pictured. This is proof positive that this format was published by late 1892.

Also pictured is a copy of A Child's History of England. The four books listed as New Editions were among the very first reading type books that Altemus published. The various editions were deluxe and very expensive for the time.

 

December 1890
Dore's Masterpieces (Series 78)

 

This ad from December 1890 in Publisher's Weekly highlights Pilgrim's Progress. This ad shows the cover of the first Altemus edition of this title.

Also noted in the ad is the second volume of the Idle Hours Series (#107) -published in 1891 and the Dore Masterpieces (Series #78).

 

 

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Last Revision October 5, 2007