Henry Altemus Company


Series 89 - Folly Series

Series Name:
Publish Dates:
Folly Series
1901 - 1902
Fairy Tales
Series Number:


Title: Author: Year: Illustrator:
1 Folly in Fairyland Wells, Carolyn 1901 Morgan, Wallace
2 Folly in the Forest Wells, Carolyn 1902 Birch, Reginald


Henry Altemus Company
Cloth. Cover has book appropriate multicolored line drawn pictures. 7.5 x 5.

Series Notes:
1. The first edition of Folly in Fairyland has illustrated Endpapers. These were only seen in 1901. In 1902 and later the Folly books had plain endpapers.
2. The earliest Folly books' endpapers and illustration pages are on thick glossy paper.
3. The later Folly books in this series have endpapers which are on plain paper and illustrations which are on a lighter glossy paper. (1903-1906)
4. The Folly books of the Little Men and Women Series (1907-1925) (http://henryaltemus.com/series/series125.htm) have no glossy pages.


#1 (First Edition)

#1 (First Edition-Variant)

#1 Variant

#1 (Later)



Front Endpapers

Rear Endpapers


1901 Advertising Flyer


Tommy Foster's Adventures was first published by Altemus in 1901 as part of the Boys' and Girls' Series of New Copyrights. Folly in Fairyland was also first published by Altemus in 1901. This latter book was the first title in the two book Folly Series. Since both books first came out in 1901, a reasonable assumption is that the flyer is from that same year. It is 7.125 x 3.25 which is the typical size of the Altemus one sheet advertising flyers.

It is likely that most all Altemus titles/series had similar advertisements. Unfortunately they are quite hard to find.



Advertising Flyer


Altemus Advertising Flyer - An advertising sheet announcing the new Caroline Wells' Folly Book, Folly in the Forest has been found. The 7.125 x 3.25 inch flyer announces the Folly book on one side and Frederick Ober's For Prey and Spoils on the verso.

The Folly book was originally part of the two book Folly Series, series #89. Later it was included in the Little Men and Women Series, series #125 which was introduced in 1908.

The Ober book was at first part of Series #60, Boys and Girls Series of New Copyrights. Later it was also included in the Little Men and Women Series.

Both books are included in the bibliography's main section of pictures.

Both the books here were also published in 1902.

It is presumed that since the sheet announces the new publication of Folly in the Forest, that the advertisement dates from the 1901-1902 era. It is also presumed that there are many more of these flyers from this vintage not yet discovered.

Side 1

Side 2



Book signed by the author-1906




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Last Revision February 8, 2012