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Motor
Boat Club Series (Series 23)
This September, 1909 ad notes 3
of the 6 Motor Boat Club Series books that were published in 1909.
Generally, when a number of books from the same series are copyrighted
in the same year, the thought is that they were all released in one
group- a breeder set. Looking at the ad below this does not appear to
be the case here. The ad mentions the first three books but not the
other three that were also copyrighted in 1909. "Others in preparation
for early publication". Thus the first three were published before
numbers 4-6. Since this ad is from September, the other books must have
been published in the last three months of the year. The first three
probably were reprinted at that time.
This may be why the jacket without any red color is very rare. That is,
the first three books were published first with the "no red color"
jacket and shortly thereafter the first six books were published with
the later Format 1 dust jacket. See below for the pictures of these
jackets.
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1909 Ad
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Format 1 DJ Early
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Format 1 DJ Later
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Altemus
Books September 1892
Dore's Masterpieces (Series 78)
This full page ad which
appeared in the Publishers' Weekly in September 1892 shows how Henry
Altemus was starting to move away from concentrating on Bibles and more
towards books for reading. The Bibles which were previously given top
billing in the ads is now at the bottom of this full page ad.
The Dore Masterpieces (Series # 78) are noted with a format 5 book
pictured. This is proof positive that this format was published by late
1892.
Also pictured is a copy of A Child's History of England. The four books
listed as New Editions were among the very first reading type books
that Altemus published. The various editions were deluxe and very
expensive for the time.
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December
1890
Dore's Masterpieces (Series 78)
This ad from December 1890 in
Publisher's Weekly highlights Pilgrim's Progress. This ad shows the
cover of the first Altemus edition of this title.
Also noted in the ad is the second volume of the Idle Hours Series
(#107) -published in 1891 and the Dore Masterpieces (Series #78).
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December
1890
Idle Hours Series (Series 107)
This ad from December 1890 in
Publisher's Weekly highlights Pilgrim's Progress. This ad shows the
cover of the first Altemus edition of this title.
Also noted in the ad is the second volume of the Idle Hours Series
(#107) -published in 1891 and the Dore Masterpieces (Series #78).
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Altemus
Books Christmas 1897
Mythology Series (Series 134)
December 1897 Publishers' Weekly
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Non Series #9 - Annie Besant
Henry Altemus did not advertise
extensively in trade journals. I intend at this time to begin posting
some of their ads. This one is for a rather uncommonly found Altemus
book. This title can be found in the non series section. The ad is from
the main trade periodical of the era- Publishers' Weekly in 1895.
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Altemus
Books September 1892
Non Series #28- Bunyan's Pilgrim's Progress
This full page ad which
appeared in the Publishers' Weekly in September 1892 shows how Henry
Altemus was starting to move away from concentrating on Bibles and more
towards books for reading. The Bibles which were previously given top
billing in the ads is now at the bottom of this full page ad.
The Dore Masterpieces (Series # 78) are noted with a format 5 book
pictured. This is proof positive that this format was published by late
1892.
Also pictured is a copy of A Child's History of England. The four books
listed as New Editions were among the very first reading type books
that Altemus published. The various editions were deluxe and very
expensive for the time.
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December
1890
Non Series #28- Bunyan's Pilgrim's Progress
This ad from December 1890 in
Publisher's Weekly highlights Pilgrim's Progress. This ad shows the
cover of the first Altemus edition of this title.
Also noted in the ad is the second volume of the Idle Hours Series
(#107) -published in 1891 and the Dore Masterpieces (Series #78).
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Altemus
Books September 1892
Non Series #34 - Child's History of England
This full page ad which
appeared in the Publishers' Weekly in September 1892 shows how Henry
Altemus was starting to move away from concentrating on Bibles and more
towards books for reading. The Bibles which were previously given top
billing in the ads is now at the bottom of this full page ad.
The Dore Masterpieces (Series # 78) are noted with a format 5 book
pictured. This is proof positive that this format was published by late
1892.
Also pictured is a copy of A Child's History of England. The four books
listed as New Editions were among the very first reading type books
that Altemus published. The various editions were deluxe and very
expensive for the time.
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Non
Series #46 - Don'ts For Girls
Publishers' Weekly September,
1902
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Non
Series #58 - Get Rich Quick Wallingford
These ads appeared in
Publishers' Weekly in 1908.
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Altemus
Books September 1892
Non Series #109 - Paul and Virginia
This full page ad which
appeared in the Publishers' Weekly in September 1892 shows how Henry
Altemus was starting to move away from concentrating on Bibles and more
towards books for reading. The Bibles which were previously given top
billing in the ads is now at the bottom of this full page ad.
The Dore Masterpieces (Series # 78) are noted with a format 5 book
pictured. This is proof positive that this format was published by late
1892.
Also pictured is a copy of A Child's History of England. The four books
listed as New Editions were among the very first reading type books
that Altemus published. The various editions were deluxe and very
expensive for the time.
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Altemus
Books Christmas 1897
Non Series #111 - Paul-A Herald of the Cross
December 1897 Publishers' Weekly
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Altemus Books Christmas 1897
Non Series #116 - Quo Vadis
December 1897 Publishers' Weekly
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Non
Series #118 - Rataplan
This ad appeared in 1902 in the
Publishers' Weekly. I have not seen two different editions of this
book. Although the advertisement notes the second edition now ready, I
suspect that there is no distinguishing feature between the different
editions of this book.
It obviously was a big seller for Altemus since it went through at
least two editions within the first year of publication.
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Altemus
Books September 1892
Non Series #121 - Robinson Crusoe
This full page ad which
appeared in the Publishers' Weekly in September 1892 shows how Henry
Altemus was starting to move away from concentrating on Bibles and more
towards books for reading. The Bibles which were previously given top
billing in the ads is now at the bottom of this full page ad.
The Dore Masterpieces (Series # 78) are noted with a format 5 book
pictured. This is proof positive that this format was published by late
1892.
Also pictured is a copy of A Child's History of England. The four books
listed as New Editions were among the very first reading type books
that Altemus published. The various editions were deluxe and very
expensive for the time.
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Altemus
Books Christmas 1897
Non Series #131 - Stephen: A Soldier of the Cross
December 1897 Publishers' Weekly
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Altemus
Books Christmas 1897
Non Series #138 - Trif and Trixy
December 1897 Publishers' Weekly
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