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Book publishers in the late 19th and early 20th centuries used a number of means to promote their latest works. Trade magazines such as Publishers' Weekly were packed with the latest publishers' offerings. Some companies sent out fliers to bookstores and potential customers. Altemus mainly used inserts placed into books. Sometimes these consisted of a mini-catalogue of books. Other times the ads were a single sheet advertising several books. Although I have accumulated a number of these over the years, I am convinced that what you see here is just the tip of the ad iceberg.

During the 90 plus year history of the Altemus publishing firm it published more than books, photographic albums, Bibles etc. Altemus not only bound books for others in the early years but produced numerous items under the Altemus & Co. imprint for others needing paper items. In this section some of these items will be shown.

 

Click thumbnail images to enlarge.

 

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Date Series Information
25 Jun 2022 NS

Ephemera- Invoice

 

 

09 Dec 2019 NS

Ledger/Blank Book

 

This ledger is 12" x 6" and has about 150 pages. Some entrees are dated 1906. This is the third of these Altemus "Blank books" I have seen.

 

23 Nov 2018 NS

Advertising Cover

 

This advertising cover advertises the patented hinge-back photographic albums. It dates between 1873 and 1889.
It is the earliest Altemus advertising cover that I have seen.

 

17 May 2017 180

Salesman Sample Series 180 Vademecum Series 1903

 

Here is an extremely rare item from the Henry Altemus Company. Whether this was a salesman sample of covers or some sort of marketing aid is unknown. My guess is that this piece was used to show store owners the variety of covers that Altemus books could be found with and how this variety could help sales.

Between 1901 and 1907 some of the Altemus' Vademecum Series' books had appliqué covers with European paintings. More than 40 different ones have been seen. In most instance several different cover pictures could be put together to form a larger illustration. See: http://www.henryaltemus.com/vademecum.htm

The cover templates below were from books published in 1903. Very interesting is that the title: "Allegories of the Heart" which is on the fourth cover from the left was never published by Altemus.

I have seen one similar item over the years. That item has three of the six 1904 Wee Books for Wee Folk's Series' covers.



 

26 Jul 2016 NS

Altemus envelope

 

After Altemus stopped publishing books, it still produced blank books and did some printing with the Altemus & Co. name. Here is an envelope from 1937. As has been noted before, most of these blank books have no Altemus identifying features and therefore are very hard to locate.

 

14 May 2016 0

Series #1-34 Juvenile Series Ad 1912

 

This accordion advertising flyer has eight panels per side making it the largest of its type that I have seen. It is from 1912. It noted a number of 1912 books but no 1913 publications.

The first two titles in the Range and Grange as well as the Boys of Steel series are listed. They are all 1912 volumes. The third and fourth books in these series are not mentioned. The first two books in the Young Engineers Series are advertised but the 1913 third title in the series is not.

Side 1

 

 

Verso

 

02 May 2015 43

Arkansaw Bear Series

 

This two page flyer advertises The Arkansaw Bear by Albert Bigelow Paine. It is 6.25" x 3.5". It advertises book #1 in the series. The pamphlet has a number of illustrations by Frank Ver Beck. These pictures are all in the book.

This advertising piece was probably published 1902-1910 time frame.

 

18 Apr 2015 NS

Unknown format- 1890's Advertising Flyer

 

Here is a one sided advertising piece for Natural Law in the Spiritual World. This little flyer is 6" x 3.5".

There is no evidence that this title was published as a non series book.

Based on the address and general look of the flyer, it was published in the 1890-1894 era.

In this time frame Natural Law in the Spiritual World appeared in three series:

Altemus Library
Fairmount Series
Laurel Series

The books in these series did not cost 50 cents and were not "maroon and white" as per the flyer.

Thus, a mystery.

 

14 Apr 2015 NS

Non Series #124 Advertising Flyer

 

This one page, one sided flyer advertises two different The Scarlet Letter formats which were published in 1892. Thus, I believe this flyer was printed in 1892 also.

The book pictured on the flyer has an identical format to an 1891 Addresses by Drummond book. It is unclear whether these books belong in a series.

This little flyer is 6" x 3.5".

 

11 Apr 2015 NS

Pilgrim Publishing Company, Philadelphia (Bunyan's Pilgrim's Progress)- Salesman Sample Book

 

Here is the Altemus Edition of this title which was published for the Pilgrim Publishing Company. This book appears to be a salesman's sample since the red cover is pasted onto a blank cloth cover and it only contains some of the 266 pages of the original book.

The advertisement in the back notes the regular price and the price to subscribers. Unfortunately no other evidence regarding this as a salesman's sample is present.

Based on the copyright page, this volume is an early Format 2 edition and was published in the early 1890's. (See: http://www.henryaltemus.com/images/NS_28.htm)

This is the second copy of this title that I have now seen that Altemus published for another company. (See: http://www.henryaltemus.com/publications/HACMisc.htm)

 

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