Juvenile Series Ad #1-1910
Series #1-34

In the teens Altemus’ hugely popular boys’ and girls’ series books became the mainstay of its publishing business. Various advertisements were used by Altemus to increase the interest in these books. Accordion pamphlets advertising the many juvenile series were placed inside many books of this era. Currently I have seen a number of different advertisements that fit this description. They will be shown and described in chronological order (earliest to latest).

The first ad pamphlet appeared in 1910. Several 1910 books are seen here: Circus Boys, High School Girls, Automobile Girls, but no 1911 books are noted. These pamphlets varied in size. This one only has 4 panels per side. Some have as many as 6 panels per side. The entire piece is 13 x 6.25.