Leinbach and Bro., a Reading, Pennsylvania clothing store, gave away “complimentary” Altemus published books as early as 1893 and as late as 1915.

These books included two Leinbach ads (one in front and one in the back) on glossy paper. A number of them are shown here: http://henryaltemus.com/ephemera/leinbach.htm.

The ads differed from year to year. Here is a 1913 Non-Series book (http://henryaltemus.com/images/NS_95.jpg) which has ads that are from after 1915.

This book is dated as a 1913 book by using the ads in the back. Five Automobile Girls Series books are listed (#5 was published in 1913) but Dave Darren #1 is not listed (It was published in1914). The front ad however notes that the company which was founded in 1865 has been in business for more than fifty years. Thus the earlier 1913 book has ads from after 1915.

The front ad has the picture of the Leinbach building and a little blurb about the company. The back ad makes some claims about the clothing.
Neither of these ads have been seen before. The second ad’s text has been previously shown but not with the exact border decoration.