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Book publishers in the late 19th and early 20th centuries used a number of means to promote their latest works. Trade magazines such as Publishers' Weekly were packed with the latest publishers' offerings. Some companies sent out fliers to bookstores and potential customers. Altemus mainly used inserts placed into books. Sometimes these consisted of a mini-catalogue of books. Other times the ads were a single sheet advertising several books. Although I have accumulated a number of these over the years, I am convinced that what you see here is just the tip of the ad iceberg.

During the 90 plus year history of the Altemus publishing firm it published more than books, photographic albums, Bibles etc. Altemus not only bound books for others in the early years but produced numerous items under the Altemus & Co. imprint for others needing paper items. In this section some of these items will be shown.

 

Click thumbnail images to enlarge.

 

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Date Series Information
12 Apr 2008

Envelopes

 

As has been noted, Altemus & Co. continued to produce blank books, ledgers, etc. while they published books (as late as the 1930's). Here are two envelopes with the Fourth Street address. These envelopes are both postmarked in 1932.

Finding these blank books and ledgers is difficult because they are frequently not identified as being the product of the Altemus house.

 

10 Apr 2008

Altemus Bindery

 

Here is an 1850 example. This book published by E. H. Butler & Co. cites Mr. Altemus as the executor of the embellished binding.

 

23 Mar 2008

Salesman Samples

 

This piece includes the attached covers of three of the six books of the Format 1 Wee Books for Wee Folks Series (#185). No other information about this item exists.

 

19 Mar 2008

Ephemera

 

Another receipt for items that were purchased by the Curwensville Bank in 1891. Here is evidence that Altemus produced many non-printed book paper goods. The receipt noted ledgers, collection books, etc.

 

26 Feb 2008

Non Series #136

 

This one page flyer was found in a Young People's Library book published in 1906. It is 6 x 3.25. As noted before, I believe that virtually every Altemus book or series had an associated advertising flyer, pamphlet etc. Finding them is another matter.

Here is one for The Tin Diskers.

 

22 Nov 2007

Ephemera

 

Even as Altemus became more involved in book publishing, it still sold non-book items. Here is receipt from 1891 in which pens were being sold.

 

04 Nov 2007

Non Series #58

 

These ads appeared in Publishers' Weekly in 1908.

 

05 Oct 2007

Altemus Books September 1892

 

This full page ad which appeared in the Publishers' Weekly in September 1892 shows how Henry Altemus was starting to move away from concentrating on Bibles and more towards books for reading. The Bibles which were previously given top billing in the ads is now at the bottom of this full page ad.

The Dore Masterpieces (Series # 78) are noted with a format 5 book pictured. This is proof positive that this format was published by late 1892.

Also pictured is a copy of A Child's History of England. The four books listed as New Editions were among the very first reading type books that Altemus published. The various editions were deluxe and very expensive for the time.

 

29 Sep 2007

Non Series #118

 

This ad appeared in 1902 in the Publishers' Weekly. I have not seen two different editions of this book. Although the advertisement notes the second edition now ready, I suspect that there is no distinguishing feature between the different editions of this book.
It obviously was a big seller for Altemus since it went through at least two editions within the first year of publication.

 

29 Sep 2007

Non Series #46

 

Publishers' Weekly September, 1902

 

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