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Book publishers in the late 19th and early 20th centuries used a number of means to promote their latest works. Trade magazines such as Publishers' Weekly were packed with the latest publishers' offerings. Some companies sent out fliers to bookstores and potential customers. Altemus mainly used inserts placed into books. Sometimes these consisted of a mini-catalogue of books. Other times the ads were a single sheet advertising several books. Although I have accumulated a number of these over the years, I am convinced that what you see here is just the tip of the ad iceberg.

During the 90 plus year history of the Altemus publishing firm it published more than books, photographic albums, Bibles etc. Altemus not only bound books for others in the early years but produced numerous items under the Altemus & Co. imprint for others needing paper items. In this section some of these items will be shown.

 

Click thumbnail images to enlarge.

 

Advertisements
Date Series Information
18 Sep 2007

Altemus Books Christmas 1897

 

December 1897 Publishers' Weekly

 

17 Sep 2007

Bibles

 

As noted before, ads prior to 1889 only mention Bibles and photographic albums. This ad from March, 1889 is one of the last not to mention any Altemus books for reading.
The bible pictured here is different from some of the other ads.

 

16 Sep 2007

Bibles

 

Since Altemus published no books for reading prior to 1889, this ad dated in 1887 mentions only the Altemus Bibles and photographic albums.

 

15 Sep 2007

Bibles

 

From the early 1880s until the early 1890s most of the Altemus advertisements in trade journals concentrated on their Bibles and photographic albums. In this ad The Philadelphia Bible Warehouse which was run by one of Henry Altemus' sons got top billing.

One of the numerous Bibles published by Altemus is shown here. Also noted here are the books of the Dore Series (Series #58) first published in 1889 as well as the first book of the Idle Hours Series (Series # 107).

This Altemus ad is one of the first that mentions books beside Bibles/Photographic Albums. As can be seen it is dated September 1890.

 

15 Sep 2007

Non Series #28- Bunyan's Pilgrim's Progress

 

This ad from December 1890 in Publisher's Weekly highlights Pilgrim's Progress. This ad shows the cover of the first Altemus edition of this title.

Also noted in the ad is the second volume of the Idle Hours Series (#107) -published in 1891 and the Dore Masterpieces (Series #79).

 

24 Jun 2007

Non Series #9 - Annie Besant

 

Henry Altemus did not advertise extensively in trade journals. I intend at this time to begin posting some of their ads. This one is for a rather uncommonly found Altemus book. This title can be found in the non series section. The ad is from the main trade periodical of the era- Publishers' Weekly in 1895.

 

05 May 2007

Ephemera

 

Here is yet another check printed by Altemus & Co. at the turn of the century. This one is of interest because the company the check was issued for was in New Jersey as opposed to Pennsylvania.

 

01 May 2007

Ephemera-1897

 

Here is a stock certificate printed by Altemus & Co. in 1897.

 

30 Apr 2007

Ephemera-1890's

 

Here is another check published by Altemus & Company for a Philadelphia bank. This was printed at the turn of the century. Although the books had the Henry Altemus imprint, the paper items had the Altemus & Company imprint.

 

18 Apr 2007

Ephemera-1890's

 

This check was printed by Altemus & Co. as noted by the imprint on the bottom left. Most of the printing work done by Altemus was for Philadelphia companies.

 

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Last Revision: July 21, 2022